Cryptocurrency exchange giant Binance is embroiled in a trademark dispute after Mark Longo, the owner of the "Peanut the Squirrel (PNUT)" brand, accused the platform of unauthorized use of his intellectual property. Longo's legal team has reportedly sent a cease-and-desist letter to Binance, claiming the exchange used the PNUT trademark and Peanut the Squirrel's image without consent.
According to Longo, these assets represent years of creative effort and brand-building, and their alleged misuse undermines the value of intellectual property rights in the digital age. He emphasized that global platforms like Binance must prioritize respect for copyrights and trademarks to maintain credibility.